HELLO 👋
I'm Federica Sforza
Brand Experience
Designer
Designer
Designer
I design strategic brand experiences that people understand, choose, and remember.
About
I give brands
meaning, form, and impact.
I combine a creative, philosophical soul with a strategic, pragmatic mind, crafting solutions that support your business goals.
I combine a creative, philosophical soul with a strategic, pragmatic mind, crafting solutions that support your business goals.
MY BACKGROUND
Bachelor’s Degree in Industrial Design
2014
Trained as a designer, with a focus on products and services.
Graphic & UI Design
Marketing & UX Research
Professional Growth
2015-2020
From the world of insurance consulting to UX/UI design: years of continuous development.
Agile / Scrum Framework
Design Thinking
Becoming a Freelancer
2020 - 2023
I finally became a freelancer. The activity began as a workshop for ideas, strategies, and bespoke design.
Brand Identity
Marketing Automation
Advanced Branding
2023 - OGGI
Today I create brands with a strategic vision and craft the overall experience across every touchpoint for companies and startups.
Brand Experience
Marketing & AI
Bachelor’s Degree in Industrial Design
2014
Trained as a designer, with a focus on products and services.
Graphic & UI Design
Marketing & UX Research
Professional Growth
2015-2020
From the world of insurance consulting to UX/UI design: years of continuous development.
Agile / Scrum Framework
Design Thinking
Becoming a Freelancer
2020 - 2023
I finally became a freelancer. The activity began as a workshop for ideas, strategies, and bespoke design.
Brand Identity
Marketing Automation
Advanced Branding
2023 - OGGI
Today I create brands with a strategic vision and craft the overall experience across every touchpoint for companies and startups.
Brand Experience
Marketing & AI
Bachelor’s Degree in Industrial Design
2014
Trained as a designer, with a focus on products and services.
Graphic & UI Design
Marketing & UX Research
Professional Growth
2015-2020
From the world of insurance consulting to UX/UI design: years of continuous development.
Agile / Scrum Framework
Design Thinking
Becoming a Freelancer
2020 - 2023
I finally became a freelancer. The activity began as a workshop for ideas, strategies, and bespoke design.
Brand Identity
Marketing Automation
Advanced Branding
2023 - OGGI
Today I create brands with a strategic vision and craft the overall experience across every touchpoint for companies and startups.
Brand Experience
Marketing & AI
Bachelor’s Degree in Industrial Design
2014
Trained as a designer, with a focus on products and services.
Graphic & UI Design
Marketing & UX Research
Professional Growth
2015-2020
From the world of insurance consulting to UX/UI design: years of continuous development.
Agile / Scrum Framework
Design Thinking
Becoming a Freelancer
2020 - 2023
I finally became a freelancer. The activity began as a workshop for ideas, strategies, and bespoke design.
Brand Identity
Marketing Automation
Advanced Branding
2023 - OGGI
Today I create brands with a strategic vision and craft the overall experience across every touchpoint for companies and startups.
Brand Experience
Marketing & AI
Bachelor’s Degree in Industrial Design
2014
Trained as a designer, with a focus on products and services.
Graphic & UI Design
Marketing & UX Research
Professional Growth
2015-2020
From the world of insurance consulting to UX/UI design: years of continuous development.
Agile / Scrum Framework
Design Thinking
Becoming a Freelancer
2020 - 2023
I finally became a freelancer. The activity began as a workshop for ideas, strategies, and bespoke design.
Brand Identity
Marketing Automation
Advanced Branding
2023 - OGGI
Today I create brands with a strategic vision and craft the overall experience across every touchpoint for companies and startups.
Brand Experience
Marketing & AI
My design process
A Multidisciplinary Approach to
A Multidisciplinary Approach to
A Multidisciplinary Approach to
A Multidisciplinary Approach to
Strategic Brand Experiences
I blend creativity, strategy, and user insights to design brand experiences that connect with people and business goals. From ideas to prototypes, I turn strategy into intuitive, expressive design.
Step 1
Discover & Strategize
I analyze the brand, market, and user needs to define positioning and guide strategic decisions.
Business analysis
Marketing
Step 1
Discover & Strategize
I analyze the brand, market, and user needs to define positioning and guide strategic decisions.
Business analysis
Marketing
Step 2
Design & Prototype
I translate insights into intuitive interfaces and interactive prototypes that bring the brand to life.
UX UI Design
Prototyping
Step 2
Design & Prototype
I translate insights into intuitive interfaces and interactive prototypes that bring the brand to life.
UX UI Design
Prototyping
Step 3
Test, Iterate & Implement
I refine solutions through user feedback and iterative testing, delivering designs that achieve real impact.
User testing
Fine tuning
Step 3
Test, Iterate & Implement
I refine solutions through user feedback and iterative testing, delivering designs that achieve real impact.
User testing
Fine tuning
Portfolio
Selected Projects
and Case Studies
Explore some curated work, showcasing collaborations with visionary clients across diverse industries.
Explore some curated works, showcasing collaborations with visionary clients across diverse industries.
Creativity & Art
A Broader Spectrum
of Creative Expression
A collection of my artistic and creative explorations.
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
Let's connect
Let's build
something meaningful.
Share your idea and let’s explore how we can bring it to life.
Let's connect
Let's build
something meaningful
Share your idea and let’s explore how we can bring it to life.